Sony A7IV- No hype, No BS, First impressions

Are you tired of reading exaggerated claims and promotional jargon when searching for honest reviews of the latest camera models? Look no further! In this blog, we aim to provide you with an authentic and unbiased first impression of the highly anticipated Sony A7IV. No hype, no BS, just straight-to-the-point observations and insights. As photography enthusiasts ourselves, we understand the frustration of sifting through conflicting opinions and exaggerated marketing tactics. With our goal of offering genuine information, we will delve into the A7IV’s features, performance, and overall user experience, allowing you to make an informed decision before investing in this innovative camera. So, let’s bypass the buzz and get straight to the facts!

Sony A7IV- No hype, No BS, First impressions


This article provides an honest first impression of the Sony A7IV camera, without any hype or exaggerated claims. It explores the key features and improvements compared to its predecessor, the A7III.

EVF and Ergonomics

The A7IV comes with a 3.68 million dot electronic viewfinder (EVF), a significant improvement from the 2.3 dot EVF on the A7III. The EVF provides a more immersive and detailed viewing experience, similar to the Sony A1, which is known for having the best EVF in the industry.

The ergonomics of the A7IV have also been enhanced, with the same body design as the A7SIII. The larger body feels better in the hand and offers improved control options, such as a mode dial and easy access to photo and video settings. This makes it an ideal choice for hybrid shooters.

Autofocus Performance

One of the standout features of the A7IV is its improved autofocus performance. With 759 phase detection autofocus points, the camera offers reliable and accurate tracking, comparable to the flagship Sony A1. For photographers who shoot moving subjects, such as weddings, events, or sports, this upgrade alone justifies the switch from the A7III.

Image Quality

While the A7IV features a higher resolution 33-megapixel sensor compared to the A7III’s 24-megapixel sensor, the image quality improvement is not significant. Unless you specifically need better image quality, it might not be the main reason to upgrade. However, the camera’s dynamic range and color reproduction are addressed in more detail later in this article.

Dust Protection and Flash Compatibility

The A7IV offers some useful features for photographers. It includes a sensor-blocking shutter mechanism, similar to the Sony A1, that prevents dust from entering the sensor area. This feature is crucial for photographers who frequently change lenses and often encounter dust particles on their sensors.

Additionally, the A7IV shares a flash compatibility feature with the A1. When using flash, the camera automatically adjusts the screen brightness to ensure accurate focus. With a dedicated button, photographers can easily disable this feature and lock in their ambient exposure settings without having to hold down a button constantly.


The Sony A7IV addresses some key improvements over its predecessor, the A7III. With a superior EVF, enhanced ergonomics, and improved autofocus performance, the camera offers a compelling upgrade for photographers who shoot moving subjects or require a more immersive shooting experience.

However, for those primarily concerned with image quality, the upgrade might not be significant. The A7IV’s higher resolution sensor does not offer a substantial improvement in dynamic range or color reproduction compared to the A7III.

Ultimately, the decision to upgrade to the A7IV depends on individual needs and priorities. It’s important to weigh the benefits of the new features against the cost of upgrading, considering one’s specific shooting style and requirements.

This article is sponsored by Squarespace, a platform that provides website and blog building solutions for photographers and creatives.

FAQ – Sony A7IV- No hype, No BS, First impressions

Q: What is the Sony A7IV?

A: The Sony A7IV is a digital full-frame mirrorless camera developed by Sony. It is the latest addition to the highly popular Sony Alpha 7 series.

Q: What are the key features of the Sony A7IV?

A: The Sony A7IV boasts impressive features including a new 33-megapixel full-frame sensor, improved autofocus system with advanced AI technologies, enhanced image stabilization, 4K video recording capabilities, and a high-resolution electronic viewfinder.

Q: Is the Sony A7IV suitable for professional photographers?

A: Yes, the Sony A7IV is designed to cater to the needs of professional photographers. With its high resolution sensor, advanced autofocus system, and robust build quality, it offers exceptional image quality and performance for demanding photography tasks.

Q: Does the Sony A7IV have good low-light performance?

A: Yes, the Sony A7IV excels in low-light photography due to its high ISO capabilities and improved noise reduction algorithms. You can capture stunning images with minimal noise even in challenging lighting conditions.

Q: Can I shoot videos with the Sony A7IV?

A: Absolutely! The Sony A7IV supports 4K video recording at different frame rates, providing videographers with the ability to capture high-quality footage with excellent detail and dynamic range. It also offers various video-centric features such as S-Log profiles and advanced autofocus tracking for smooth and professional-looking videos.

Q: What lenses are compatible with the Sony A7IV?

A: The Sony A7IV follows the Sony E-mount lens system, which means it is compatible with a wide range of lenses designed for Sony’s full-frame mirrorless cameras. You can choose from a vast selection of Sony lenses, as well as third-party lenses from renowned manufacturers like Sigma, Tamron, and Zeiss.

Q: Does the Sony A7IV have in-body image stabilization (IBIS)?

A: Yes, the Sony A7IV features highly capable in-body image stabilization (IBIS) technology, allowing you to shoot handheld and still achieve steady and sharp images. This feature is particularly useful when using older lenses or shooting in challenging conditions without the aid of a tripod.

Q: Does the Sony A7IV have a touchscreen?

A: Unfortunately, the Sony A7IV does not come equipped with a touchscreen. However, it does offer a user-friendly interface and excellent physical controls for efficient navigation and effortless operation.

Q: What is the battery life of the Sony A7IV?

A: The Sony A7IV boasts a significant improvement in battery life compared to its predecessors. With a larger battery capacity, it allows for extended shooting sessions, reducing the need for frequent battery changes during your photography or videography sessions.

Q: Can I transfer images wirelessly from the Sony A7IV?

A: Yes, the Sony A7IV has built-in Wi-Fi and Bluetooth connectivity, enabling seamless wireless image transfer to compatible devices like smartphones, tablets, or computers. You can easily share your photos or videos on social media or transfer them for immediate editing and post-processing.

I hope you find useful my article Sony A7IV- No hype, No BS, First impressions, I also recommend you to read my other posts in my blog at this link.

If you need help with anything join the community or do not hesitate to contact me.

Best of luck! and follow your passion.

Please consider joining my newsletter or following me on social media if you like my content.

Don’t Fall For This Trap As A Creator…

Have you ever found yourself falling into the trap of trying to please everyone as...Read More

My nose leaked | New Zealand Ep.2

Have you ever been out in the wilderness and realized your nose won’t stop running?...Read More

Best LED hand held light for CHEAP!!!

Are you in need of a high-quality, yet affordable hand-held LED light? Look no further!...Read More

LET ME SHOW YOU… You need more sound design #shorts

Do you want your videos to stand out with top-notch sound design, but don’t know...Read More

SIGMA 56mm F1.4 // THE BEST Prime Lens for Sony A6400 and APS-C?!

Are you looking for the perfect prime lens for your Sony A6400 or other APS-C...Read More

Are these cine lenses even worth it? (Sirui Jupiter Full Frame Lenses)

Are these cine lenses even worth it? If you’re in the market for cine lenses,...Read More

Filming with the SONY BURANO | Hands-on & BTS + Cooke SP3 – CineAlta

Are you looking for a high-quality camera for your filming projects? Look no further than...Read More

Chris and Jordan Dig Through a MOUNTAIN of Your Questions! | The PetaPixel Podcast

Are you constantly seeking photography tips and tricks? Do you have burning questions about the...Read More

Leave a Reply

Your email address will not be published. Required fields are marked *