Posting Instagram Photos WILL NOT Grow Your Photography Business

If you’re a photographer, you’re probably aware of the importance of social media when it comes to growing your business. Instagram, in particular, has become a go-to platform for photographers to showcase their work and attract potential clients. However, simply posting photos on Instagram won’t guarantee the growth of your photography business. In fact, it might even be harming it. In this post, we’ll explore why posting Instagram photos alone is not enough and how you can take control of your social media presence to actually attract paying clients.

Posting Instagram Photos WILL NOT Grow Your Photography Business

If you’re a photographer who’s just starting, you might be wondering how to get your work seen by more people. You’ve probably heard all the buzz about Instagram and how it’s a great platform to showcase your art and photography. However, the truth is, simply posting your best work on Instagram will not grow your photography business.


In this article, we’ll explore the limitations of Instagram when it comes to building a photography business and the importance of building a website to monetize your creativity. You’ll learn about various website building resources and how they can help you sell your photography and gain passive income.

Why Instagram is Not Enough for Growing a Photography Business

Although Instagram is a great social media platform to share your work and connect with other photographers, it won’t necessarily grow your photography business. Here are some reasons why:

  1. Algorithm Controlled Feed: Instagram’s algorithm controls the visibility of your posts based on engagement, which can be difficult to predict.

  2. Limited Reach: Even if you have thousands of followers on Instagram, your posts may only reach a small percentage of them.

  3. Creative Competition: There’s an abundance of talented photographers on Instagram, which makes it difficult for your work to stand out.

  4. No Monetization: Instagram does not offer ways for photographers to monetize their content, so you can’t directly sell your work on the platform.

The Solution: Building a Website

To monetize your photography and gain passive income, consider building a website. A website allows you to showcase your work in a professional and organized manner. Moreover, it opens doors for various monetization opportunities and creative freedom.

Here are some website builders that you might want to consider:


Squarespace is a website builder that offers a free trial with 10% off on your first purchase. It’s user-friendly, flexible to customize, and perfect for photographers who want to showcase their work in a professional yet effortless way.

Evan Ranft’s Website

Evan Ranft, a photographer and content creator, offers various resources and website building services to help photographers kick-start their online presence. He provides valuable insights and tips on how to create a portfolio store, sell photo books independently and build a website from scratch.

The Benefits of Building a Website##

Building a website has numerous advantages over Instagram when it comes to growing your photography business.

Here are some of the benefits:

  1. Creative Freedom: With a website, you have full-fledged creative control over how to present your work and the flexibility to create the narrative that aligns with your brand.

  2. Monetization Opportunities: You can monetize your content by selling prints, presets, photo books, and merchandise. Additionally, you can offer commissioned work, collaborate on sponsored content, and earn affiliate income.

  3. Quality Engagement: Unlike Instagram, a website attracts quality engagement from viewers who are genuinely interested in your work and might turn into potential clients.

  4. SEO Optimization: Websites are SEO friendly, which means that they can be optimized for online searches. This helps increase your visibility, attract new audiences, and drive traffic to your website.


In conclusion, posting your photos on Instagram won’t grow your photography business. Instead, consider building a website that allows you to monetize your creativity, showcase your work, and gain passive income. Some website builders such as Squarespace and Evan Ranft’s Website provide valuable resources and tips to help you get started.


Q1. How long does it take to build a website?
A: The time it takes to build a website depends on the complexity and customization of the website. However, using a website builder can speed up the process.

Q2. Can I sell my prints on Instagram?
A: Instagram does not offer direct ways to sell your prints. However, you might redirect your followers to your website where you can offer prints for sale.

Q3. Does Evan Ranft offer any discounts on website building services?
A: Evan Ranft provides valuable resources and tips on website building for free. However, he might charge for consulting services or offer bundled deals.

Q4. Can I use affiliate links to earn passive income from my website?
A: Yes, you can use affiliate links to earn passive income from your website. Ensure that you use ethical and transparent marketing ethics when using affiliate links.

Q5. Can I host my website for free?
A: Yes, some website builders offer free hosting plans. However, these might come with some limitations, such as branding, storage space, and customization.

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