Instagram TV: A Photographer’s thoughts…

Are you a photographer looking for a new platform to showcase your work? Have you ever wondered how to effectively engage with your audience and bring your art to life? Look no further, because Instagram TV (IGTV) might just be the answer! In this blog, we will delve into the world of IGTV and explore how photographers can use this platform to their advantage. From sharing behind-the-scenes footage to creating captivating tutorials, IGTV offers endless possibilities to showcase your unique artistic vision. Join us as we uncover the ways photographers can effectively utilize IGTV to connect with their followers, gain exposure, and take their photography to new heights.

Instagram TV: A Photographer’s Thoughts


Hello everybody! I apologize for my quiet tone as I am trying not to disturb the people in the hammocks nearby. I also have a sty on my eye which may be a bit gross, but hopefully it will go away soon. Anyways, my partner Emily and I are currently enjoying a relaxing weekend in the beautiful Lake District. While I haven’t been taking many photos due to the lack of clouds, I’ve been doing some location scouting for future photography adventures. But enough about that, let’s talk about Instagram TV!

My Love for New Stuff

I must admit, I have a soft spot for new things, whether it’s software, firmware, hardware, or even camembert (well, not really, but you get the idea). However, I do have some reservations about Instagram TV. I want to make it clear that I am not an Instagram naysayer. Instagram has played a significant role in my photography career, helping me secure jobs, make friends, and find inspiration. But lately, Instagram seems to be getting a bit confused, which has led to my reservations.

Imagining a World without Instagram

Imagine a scenario where Instagram didn’t exist and you were an intern at Facebook pitching the idea of Instagram in a boardroom. At first, the executives seem intrigued by the idea of an app where people can share photos and 60-second videos in a clean and efficient way. But things start to get complicated when you mention the addition of Stories, which is essentially a copy of Snapchat’s feature. The executives may raise eyebrows when you explain that the Stories disappear after 24 hours, but can be saved as highlights. And just when they thought it couldn’t get any more confusing, you introduce Instagram TV, a separate app for vertical videos up to an hour long. At this point, they might have doubts about the direction of Instagram.

Too Many Ways to Share Videos

Instagram now offers three different ways to share videos, each with different lengths and permanence. Some videos disappear after 24 hours, while others can be saved as highlights on your feed forever. It’s becoming overwhelming and confusing for both users and content creators. If Instagram was pitched with this complexity as a fresh idea, it might have been rejected.

The Purpose of Vertical Videos

One reason behind Instagram’s decision to introduce vertical videos is to encourage original content on the platform. They don’t want users to simply upload the same content from other platforms like YouTube. However, it’s not practical for creators to invest time in a format that might not be relevant in the future. Most creators prioritize making videos in the standard horizontal format, which has been the norm in film, TV, sports, and other mediums.

My Approach to New Features

When new social media features are introduced, different companies have varying reactions. Some panic and rush to upload content without considering its value or relevance. Others, like myself, take a more cautious approach. I believe in taking the time to assess whether a new feature will truly benefit my message and goals. Until I find a genuine use case for Instagram TV, I won’t rush into using it just for the sake of it. I value both my time and your time, and I want to ensure that any content I share is well thought out and meaningful.


I would love to hear your thoughts on Instagram TV and whether you agree or disagree with my reservations. Do you see any potential uses for Instagram TV, either for yourself or other creators? If you have any ideas for content you would like to see from me on Instagram TV, I’m all ears. But until then, thank you for watching, and I hope to speak to you again in a few days!

Frequently Asked Questions: Instagram TV – A Photographer’s Thoughts…

1. What is Instagram TV (IGTV)?

Instagram TV, commonly known as IGTV, is a feature offered by Instagram that allows users to upload and share long-form videos.

2. Can photographers use IGTV?

Absolutely! IGTV provides a great platform for photographers to showcase their work, behind-the-scenes footage, tutorials, and more.

3. How can IGTV benefit photographers?

Using IGTV, photographers can reach a wider audience, engage with their followers on a deeper level, and showcase their creativity through longer videos.

4. What kind of content can photographers share on IGTV?

Photographers can share a variety of content on IGTV, such as photo editing tutorials, gear reviews, behind-the-scenes glimpses, photo shoot recaps, and even inspirational videos that highlight their work.

5. How long can IGTV videos be?

IGTV allows users to upload videos ranging from 15 seconds to 60 minutes, giving photographers ample space to share their visual stories.

6. Can IGTV videos be linked to an Instagram profile?

Yes, IGTV videos can be linked to a photographer’s Instagram profile. This provides an easier way for followers to access and watch their video content.

7. Are IGTV videos visible to everyone?

IGTV videos can be viewed by anyone with an Instagram account. However, followers of a specific account will be notified when new videos are uploaded.

8. How can photographers engage with their audience on IGTV?

Photographers can engage with their audience on IGTV by encouraging comments, responding to queries, and creating interactive content that sparks conversations.

9. Can IGTV videos be monetized by photographers?

At present, Instagram does not offer direct monetization options for IGTV videos. However, photographers can use IGTV to enhance their brand and promote their services, potentially leading to business opportunities.

10. How do I start using IGTV as a photographer?

To start using IGTV, photographers need to have an active Instagram account. They can then access IGTV by clicking on the TV icon located at the top right corner of the Instagram app or by downloading the separate IGTV app from app stores.

I hope you find useful my article Instagram TV: A Photographer’s thoughts…, I also recommend you to read my other posts in my blog at this link.

If you need help with anything join the community or do not hesitate to contact me.

Best of luck! and follow your passion.

Please consider joining my newsletter or following me on social media if you like my content.


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