How Ryan Booth Filmed The NBA Finals Commercial

How did Ryan Booth film the NBA Finals commercial with such precision and creativity? As one of the most anticipated events in the world of basketball, the NBA Finals commercial requires a high level of skill and innovation to capture the attention of fans and viewers. In this blog, we will take a closer look at the behind-the-scenes process of how Ryan Booth, a renowned filmmaker, brought his vision to life and successfully filmed the NBA Finals commercial. From his unique shooting techniques to the creative direction he provided, we will explore the steps and strategies that contributed to the making of this captivating commercial.

Behind the Scenes: Filming the NBA Finals Commercial

Have you ever wondered about the process of creating a commercial as grand as the NBA Finals? How do they make it all come together? Well, in this episode of ‘How They Film That,’ we will be breaking down the secrets of the NBA Finals commercial with the renowned commercial director, Ryan Booth.

The Original Intention

The process of creating a commercial starts with an idea. The advertising agency, Translation, was tasked with coming up with a concept to promote the NBA Finals. Their idea was ‘We’re All In The Finals,’ which aimed to showcase the universal appeal of the event. It included a mix of regular people and celebrities coming together to watch the finals. However, as the production progressed, more celebrities expressed interest in being part of the commercial, leading to a shift in the original intention.

The Filming Process

When it came to capturing such a star-studded commercial, two cameras were used – the Mini LF and a 35mm RE 435. The decision to incorporate film into the shooting process was deliberate, as it provided a textured and nostalgic look that added depth to the final spot. Three-quarters of the commercial was actually filmed, including some of the celebrities like Larry Bird, Magic Johnson, and Tony Hawk.

However, logistically, filming all the celebrities on a 35mm camera was not feasible, especially during travel days. In those instances, digital cameras were used to ensure the process ran smoothly. The choice of lenses, such as the Master Prime, played a significant role in achieving the desired visual style for the commercial.

Working with Celebrities

Filming with celebrities comes with its own set of challenges. Ryan Booth discussed the pressures of working with famous individuals who have busy schedules and limited time for shoots. With the commercial featuring the likes of Jimmy Kimmel, Peyton Manning, and Eli Manning, managing the logistics and ensuring a smooth process was paramount.

As a former DP, Ryan Booth shed light on the collaboration between the director and the DP, especially regarding the visual aesthetic and the use of film versus digital. The decision-making process involved ensuring that the commercial met the client’s expectations while also pushing for creative choices that enhanced the overall look and feel.


The NBA Finals commercial was a monumental project for Ryan Booth, and the insights into the filming process shed light on the meticulous planning and execution involved in creating such a high-profile commercial. From the original intention to the use of different cameras and lenses, every aspect of the production contributed to the grandeur of the final spot. It’s a testament to the artistry and collaboration that goes into making a memorable commercial that resonates with audiences worldwide.

How Ryan Booth Filmed The NBA Finals Commercial

Q: What equipment did Ryan Booth use to film the NBA Finals commercial?

A: Ryan Booth used professional-grade cameras and lenses, along with stabilizers and other accessories to achieve the desired cinematic look.

Q: Where was the NBA Finals commercial filmed?

A: The commercial was filmed in various locations, including basketball courts, city streets, and other urban environments to capture the energy and excitement of the NBA Finals.

Q: How did Ryan Booth capture the action-packed sequences in the commercial?

A: Ryan Booth used a combination of slow-motion, fast cuts, and dynamic camera movements to capture the high-energy moments of the NBA Finals and create a visually stunning commercial.

Q: What was the inspiration behind the filming style of the NBA Finals commercial?

A: The filming style was inspired by the fast-paced and intense nature of basketball, as well as the excitement and passion of the fans, resulting in a vibrant and engaging commercial.

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