Bad surprise: Panasonic G9II preorder numbers are extremely low. What could save Micro Four Thirds?

What could save Micro Four Thirds amidst the low preorder numbers of Panasonic G9II?

In the fast-paced world of technology, the race to produce the next cutting-edge camera is always on. However, the recent news of the surprisingly low preorder numbers for the eagerly anticipated Panasonic G9II has raised concerns about the future of the Micro Four Thirds system. With photographers and enthusiasts now questioning the viability of this format, it becomes crucial to explore potential solutions that could rescue Micro Four Thirds from this setback. In this blog post, we will delve deeper into the challenges faced by the system and propose innovative strategies that could help revive its fortunes, ensuring its survival in a fiercely competitive market.

Bad surprise: Panasonic G9II preorder numbers are extremely low. What could save Micro Four Thirds?


In a surprising turn of events, the preorder numbers for the new Panasonic G9II camera, a micro four thirds camera, are alarmingly low. This raises concerns about the future of the micro four thirds system. This article explores the potential reasons behind this low demand and discusses possible solutions to revive interest in the system.

The G9II: A Great Camera, but…

On the surface, the G9II appears to be an excellent camera, boasting impressive specs and receiving positive reviews. However, despite its promising features, the preorders for this camera, even on well-known websites like Two, have shown minimal engagement. The author, who runs the website, discovered that their preorders were nearly non-existent, leading them to investigate further.

Pricing and Competition

One potential factor contributing to the low preorder numbers is the pricing of the G9II. Priced at around $2000, it faces tough competition from other cameras in the market. At this price point, consumers may consider alternatives, such as high-quality APS-C cameras or entry-level full-frame cameras. While the G9II offers unique features like 4K 120p, it begs the question of whether the masses are truly seeking this specific capability.

Trust Issues and System History

Another factor impacting the demand for the G9II is the history of the micro four thirds system itself. Over the past few years, there have been negative developments that have eroded trust in the system. For instance, Olympus, a key player in the micro four thirds realm, unexpectedly dropped out of the market. This sudden exit created doubts among consumers about the commitment and longevity of the system. Additionally, both Olympus and Panasonic have been slow in releasing new products, further diminishing confidence in the system.

Solutions: Innovation and Trust

To revive the micro four thirds system, two essential elements are needed: innovation and trust. Currently, the system lacks the innovative features that truly distinguish it from competition. While the existing cameras are of good quality, they do not offer significant advancements that make them stand out. It is crucial for camera manufacturers like Panasonic and Olympus to focus on groundbreaking innovation to reignite interest in the system.

Furthermore, trust in the system can be rebuilt by demonstrating a clear commitment to the micro four thirds system. This involves releasing more cameras, introducing new lenses, and providing a roadmap for future developments. Companies like Panasonic and Olympus need to actively communicate their dedication to the system and involve their customers in shaping the future of micro four thirds.

The State of the Camera Market

It is important to note that the decline in G9II preorder numbers may not be exclusive to the micro four thirds system. The overall camera market has seen a decline in sales for various reasons. Firstly, cameras have become more expensive due to inflation and other factors. Secondly, the market is saturated with exceptional cameras, making consumers hesitant to invest in new models that offer marginal improvements. Lastly, the improving camera capabilities of smartphones have made them a viable alternative for most people’s photography needs.


While the low preorder numbers for the Panasonic G9II raise concerns about the micro four thirds system, there is hope for its revival. By focusing on innovation and rebuilding trust, this system can regain its position in the market. It is essential for camera manufacturers to deliver groundbreaking features and demonstrate a long-term commitment to the micro four thirds system. Moreover, with the overall camera market facing challenges, it is crucial for the industry to adapt and find ways to cater to consumer needs. Only time will tell if these efforts can bring about a resurgence of interest in micro four thirds.

Frequently Asked Questions – Bad surprise: Panasonic G9II preorder numbers are extremely low. What could save Micro Four Thirds?

Q1: What is the significance of Panasonic G9II preorder numbers being extremely low?

A1: The low preorder numbers for Panasonic G9II indicate that there is a lack of initial interest or demand for this particular camera model.

Q2: What is Micro Four Thirds?

A2: Micro Four Thirds is a standard for mirrorless interchangeable lens cameras, which was jointly developed by Olympus Corporation and Panasonic Corporation. It refers to the system’s sensor size and lens mount system.

Q3: Why is it concerning for Micro Four Thirds that Panasonic G9II preorder numbers are low?

A3: The low preorder numbers raise concerns about the future viability and market demand for Micro Four Thirds cameras. It suggests a potential decline in interest or preference for this format.

Q4: What could potentially save Micro Four Thirds?

A4: To save Micro Four Thirds, there are a few potential strategies that could be considered. These include:

  • Development and introduction of innovative and appealing new camera models with advanced features and capabilities.
  • Improving marketing efforts to create awareness and promote the unique advantages of Micro Four Thirds cameras.
  • Collaboration and partnerships with other manufacturers to enhance the system’s ecosystem and expand lens options.
  • Catering to specific niche markets or specialized photography needs to differentiate from larger sensor formats.

I hope you find useful my article Bad surprise: Panasonic G9II preorder numbers are extremely low. What could save Micro Four Thirds?, I also recommend you to read my other posts in my blog at this link.

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